Dreamforce 2026 Live: All the News, Updates, and Announcements from Day One

Welcome to ITPro’s coverage of Dreamforce 2026. We’re live on the ground at the Moscone Center in San Francisco today for the annual Salesforce conference, and we’ve got a very busy week ahead of us. This week we can expect to hear all the news and updates on products spanning the whole Salesforce ecosystem, with a big focus on AI agents. September 15, 2026 – 11:47 AM The opening keynote with CEO Marc Benioff will begin at 10am PST (6pm UK), but we’ve already had some big announcements from the company ahead of the Salesforce chief’s comments. Indeed, Salesforce has today unveiled AIforce, a new ‘live interface layer’ designed to help enterprises “break free” from the traditional user interface. AIforce is designed to help enterprises streamline access to data across the Salesforce product estate for agents, allowing users to build their own custom UI’s and bolster ease of use when it comes to third-party agents. You can learn more about the announcement here: itpro.com September 15, 2026 – 11:48 AM Elsewhere today, Salesforce unveiled Koa, a new dedicated CRM reasoning model built in collaboration with Nvidia using the chipmaker’s open weight Nemotron model family. Salesforce has described this as a “game changer” for enterprises, so expect to hear a lot about this in Benioff’s keynote. You can learn more about the announcement here: itpro.com While we’re still waiting on the opening keynote to kick off, you can keep tabs on all our on the ground updates across day one here. September 15, 2026 – 12:03 PM There's a steady flow of attendees pouring into the Moscone Center now as we approach the opening keynote. A great atmosphere in the Dreamforce village and in the venue. (Image credit: ITPro/Ross Kelly) September 15, 2026 – 12:14 PM The mascots, as always, are very popular in the keynote theatre. Brandy the Fox with a queue of attendees taking selfies. (Image credit: ITPro/Ross Kelly) September 15, 2026 – 12:45 PM Not long until the keynote kicks off here at Dreamforce, and we have the customary Akaka family blessing. September 15, 2026 – 12:49 PM We're minutes out from the keynote now, and Matthew McConaughey is on screen hyping up the Salesforce 'Trailblazers' on the 20th anniversary. Some 23 million spanning 90 counties across the globe. September 15, 2026 – 12:50 PM One particular trailblazer has answered over 82,000 questions for the Salesforce community. Bonkers numbers. September 15, 2026 – 12:57 PM Gwen Stefani is kicking things off with a song now... September 15, 2026 – 1:08 PM And here we go! Salesforce CEO Marc Benioff has entered the building to the usual rapturous applause. What a start to the week. A teaser ahead of Dreamfest by Gwen Stefani and now down to the nitty gritty of product announcements. September 15, 2026 – 1:12 PM The first big talking point today is, as expected, AIforce, with a little nod to Claudeforce. Benioff says AIforce is the "most empowering piece of technology we've seen" for trailblazers and admins. We've got some real-world use cases coming soon. September 15, 2026 – 1:16 PM This is one of the biggest Dreamforce's ever, according to Benioff. The guestlist reflects that. Dario Amodei, Sam Altman, Jensen Huang are all expected to make an appearance today. (Image credit: ITPro/Ross Kelly) September 15, 2026 – 1:22 PM “We’ve been hearing all this crazy stuff about the SaaSpocalypse, especially over the last six months,” Benioff says. He isn’t fazed about these claims, however. AI doesnt herald the end of software, just the end of software that “makes the humans do all the work”. AIforce will play a big role in this. Removing rigid UI systems and setups and allowing enterprises to build their own custom UIs will streamline things for users. September 15, 2026 – 1:23 PM Benioff is comparing AI innovation on a global scale now. During a recent trip to Europe he claims he didn't see a single autonomous vehicle. Compare that to the US and China, for example, and there's "a lot of unevenness when it comes to AI" adoption. "The AI door is opening, but not everyone has gone through it yet," he says. September 15, 2026 – 1:24 PM That same dynamic is playing out in the enterprise world. Companies are dabbling in AI, or individual workers are dabbling in the technology, but business-wide uptake isn't quite there and not accelerating at expected pace. September 15, 2026 – 1:26 PM A big issue enterprises are experiencing lies in how AI interacts with data sources, business logic and workflows, Benioff says. Getting your data right and opening that up to AI and agents is crucial, and it's an area businesses are focusing on heavily right now. September 15, 2026 – 1:33 PM We're onto the big interface changes here. Benioff says we've seen a lot of interface revolutions, but the "interface is alive" in the age of AI. We've gone from command-land interfaces, to graphical user interfaces, to web and mobile interfaces, now we're in the AI interface era. Salesforce's big contention here is that it's removing the rigid traditional interfaces used by Salesforce customers. You're not switching between different interfaces and scrambling around. (Image credit: ITPro/Ross kelly) September 15, 2026 – 1:36 PM The layers involved for Salesforce users now are changing. You've got the data, apps, and semantics, but AIforce is essentially adding a new interface. September 15, 2026 – 1:40 PM We've moved onto Claudeforce now. Salesforce and Anthropic unveiled the new service earlier this month as part of a huge strategic partnership. The deal will see Salesforce embed Claude capabilities deeper into Salesforce's core product ranges. Slack is playing a key role in Claudeforce, Benioff says. The collaboration platform is also getting a sprucing up with the launch of Slackforce. More AI capabilities, more agents. The platform is now a huge focus for Salesforce, according to Benioff. It's the hub for agents and it's the company's fastest growing product. "Slack is where AI works," he says. "We bough this company six years ago, we have invested a ton in this company, transformed it. It's done amazing. It's become our fastest-growing product." Benioff notes that "so many companies" in Silicon Valley are using Slack, largely because of its agent orchestration capabilities. Reports earlier this month revealed Meta has shifted away from Google Chat to Slack for exactly that reason. September 15, 2026 – 1:45 PM Patrick Stokes, president of applications and marketing is up on stage now with the first demo session of the day. September 15, 2026 – 1:47 PM Stokes built a custom interface using Claudeforce, skipping between multiple accounts seamlessly and consolidating everything through a single pane. Integration with Slack also streamlines communication with colleagues and teams across the business, flagging issues and helping to keep tabs on accounts. September 15, 2026 – 1:50 PM "That is a UI that I personally created for myself by just asking," Stokes says, showcasing a few prompts and how he pulled together the UI and tweaked it. September 15, 2026 – 1:53 PM Benioff is back now and joined by Anthropic CEO Dario Amodei to discuss Claudeforce and the two companies forging closer ties. Amodei hit the headlines recently after making a call for AI labs to slow down frontier AI development due to safety concerns. Amodei says the industry has to question how it can introduce standards to bolster responsible AI development and deployment. September 15, 2026 – 2:00 PM The pace of AI development in recent years has "surprised" Amodei, both from a business and economic perspective. "I think that what we didn't appreciate is that it would lead to these companies growing so fast, all these incredible products that w