Where Boll & Branch draws the line on AI-generated advertising

Subscribe: Apple Podcasts • Spotify These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But they also have to tread carefully; otherwise, consumers may slam them with “ AI slop ” allegations. As a result, more companies are creating playbooks for how they approach these tools in consumer-facing campaigns. Some, like Coca-Cola, have doubled down on using AI-generated ads despite initial backlash. On the other end of the spectrum, there’s REI , which pulled an AI-generated Facebook ad after consumer backlash, saying the use of AI does not align with the company’s sustainability mission.