Salesforce Offers More Agentforce Credits to Drive Adoption

Salesforce is updating some of the editions, or pricing tiers, of Agentforce Sales and Agentforce Service, a year after their rebrand from Sales Cloud and Service Cloud. The top three now bundle AI agents, analytics, Slack, security, and support with larger allocations of Flex Credits; two of the tiers are also increasing in price. The Core edition replaces the old Enterprise edition, and its price goes up from $175 per user per month to $195, and now includes 500,000 Flex Credits. Advanced edition costs $395 per user per month and includes 1 million credits, replacing the $350 per month Unlimited edition. The Max edition replaces the old Agentforce 1 tier and now includes 2.75 million credits instead of 1 million for the same $550 per month fee, Salesforce said in a blog post . The lowest tiers, Starter and Pro Suite, remain unchanged in features and price, although there is a hint that Salesforce is renaming the latter to Professional edition. What is new in Agentforce Sales? The new editions bring several capabilities to the base subscription of Agentforce Sales that were previously sold separately: The Core edition now includes Momentum, Slack Business+, and Tableau Next, while the Advanced edition adds Sales Programs, the Premier Success Plan, and additional security and data-protection capabilities. Max edition adds Agentforce for Sales, Agentforce Coworker, Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Slack Enterprise+, and additional Tableau Next capabilities. Under the previous Enterprise and Unlimited editions, Sales Programs was an add-on, Tableau Next was available through a separate Tableau+ purchase, and Agentforce itself had to be purchased separately. What is new in Agentforce Service? The new editions of Agentforce Service also incorporate capabilities that previously required additional purchases. The Core edition includes case management, self-service Help Center, Slack Business+, and Slackbot; Advanced adds Agentforce Help Agent, Premier Success Plan, full sandbox, Backup & Recover, and Data Detect, and Max adds Service Rep Assistant, Workforce Engagement, Quality Management, IT Service, unmetered Agentforce Coworker access, and a library of service agent templates. Under the previous Enterprise and Unlimited editions, Agentforce was available as a separate purchase, while capabilities such as additional security, data protection, and workforce-management tools were also packaged separately or reserved for higher-tier offerings. Procurement simplicity could come at the cost of visibility Salesforce said the new editions deliver from 50% to 70% greater value than those they replace, but realizing that value may not be straightforward, analysts warned, particularly as enterprises move from experimenting with Agentforce to deploying agents at scale. While bundling more AI, analytics, security, Slack, and support capabilities into the subscriptions could simplify procurement of Salesforce products for enterprises, the economics could become more complicated once customers start consuming their included Flex Credits, said Manoj Chandra Jha , principal analyst at Nord-IQ Research. That is because bundling more capabilities into a single subscription reduces the line-item visibility CIOs previously relied on, and most enterprise finance teams are still learning how to forecast for credit consumption, he said. Without that visibility CIOs will find it hard to assess how Salesforce’s offerings compare with competing products, particularly when they are trying to determine the cost of specific capabilities or decide which components of a broader bundle are delivering value, he said. Salesforce may be exaggerating the real value of the new editions, said Pareekh Jain , principal analyst at Pareekh Consulting. “While CIOs may get more capabilities in a single package, they will still need to assess how much of that functionality employees actually use. A package may offer 60% more theoretical value, but that benefit can disappear if much of the bundled functionality or Flex Credits goes unused,” he said. Overuse is also a problem, said Jha: As agent usage grows, enterprises could consume their included Flex Credits more quickly and eventually need to purchase additional credits, making actual usage a more important measure of value that CIOs should follow rather than the headline savings attached to the new editions, Jha noted. New editions targeted at accelerating adoption While Salesforce talks of value for money, analysts see its real goal with the new editions as accelerating Agentforce adoption. Investment analysts raised concerns about questioned Agentforce’s customer traction in July, citing enterprise data readiness and the product’s maturity as factors holding back broader adoption. Salesforce, however, has pushed back , pointing instead to growth in deployments and usage. Nevertheless, said Jha, “With Agentforce running at only a fraction of Salesforce’s 150,000-plus customer base, and analysts pinning the drag on messy enterprise data, folding security and analytics into every tier looks like Salesforce neutralizing the objection before a prospect can raise it.” Salesforce said last month that its customers had increased their average number of agents from five in February 2025 to 13 by April 2026, while the average number of agent actions per account grew at a 31% compound monthly growth rate over the same period. Jha sees the updated editions as aimed primarily at Salesforce’s existing customer base, giving companies already using its products more incentives and capacity to expand their use of Agentforce, rather than as a draw for new customers. Salesforce said the new editions for Agentforce Sales and Agentforce Service are already available, and will soon be joined by new editions for Agentforce Industry. Existing Agentforce 1 edition customers can upgrade to the new Max edition at no additional cost, the company said, adding that in the future, Max editions across its Sales and Service offerings will also include an allocation for Headless 360.