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Forrester AI BlogTuesday, September 29, 2026 2 min read

AI

As AI Adoption Surges In B2B Marketing, Work Is Changing

Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It’s now a core part of how marketing organizations operate, and it is already reshaping marketing teams. AI Is Nearing Ma…

Illustration: As AI Adoption Surges In B2B Marketing, Work Is Changing — AI illustration generated from this story — not a photograph of the event.

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Key takeaways

01AI Is Nearing Majority Adoption Across Marketing Use Cases Forrester’s latest research shows that AI is now widely in production […]

In brief · from forrester.com

Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It’s now a core part of how marketing organizations operate, and it is already reshaping marketing teams. AI Is Nearing Majority Adoption Across Marketing Use Cases Forrester’s latest research shows that AI is now widely in production […]

Read the full article at forrester.com

Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It’s now a core part of how marketing organizations operate, and it is already reshaping marketing teams. AI Is Nearing Majority Adoption Across Marketing Use Cases Forrester’s latest research shows that AI is now widely in production […]

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