Today

NEWSAI Incidents Cost Enterprises $2M or More, and the Biggest Shadow AI Culprit Is IT CFO INSIGHTSTino Cuellar joins Anthropic as Chief Global Affairs Officer NEWS20 Traits of Innovative and Invaluable Project Managers CFO INSIGHTSContinuous Voice Interaction with GPT Live NEWSThe Enterprise AI Strategy That Outlasts Any Single Model CFO INSIGHTSThe Cost of Caution with AI Investments NEWSWhy meta agents must become the economic intelligence layer of the agentic enterprise CFO INSIGHTSAI-First Cost Reduction: How to Drive Sustained, Structural Advantage NEWSAI Agents Get Better at IT Ops, but Only with Humans in the Loop CFO INSIGHTSAI Academy NEWSCFOs Are Coming for AI Budgets: What Survives the Cut CFO INSIGHTSAI Security Costs Rise: Cost of a Data Breach Report & Claude Opus 5 | Mixture of Experts NEWSAI FinOps in 2026: 73% Blow Budget, 98% Now Track CFO INSIGHTSAI sovereignty isn't owning the stack. It's staying in control when conditions change.NEWSTrusted Agentic AI Landscape Q3 2026: Enterprise Vendor Selection, Sovereignty, and Lock-in CFO INSIGHTSBanking AI has an action problem: Event-driven systems can close the gap NEWSEnterprise AI Agent Platforms 2026: Evaluation Scorecard CFO INSIGHTSBuilding time crystals with quantum computers NEWSEU AI Act Fully Applicable as of August 2, 2026 — High-Risk and Transparency Rules Now Enforceable CFO INSIGHTSGPT-Red: Can AI red teams stop prompt injections?NEWSGlossy+ Research: The 2026 Guide to Holiday Marketing Strategies, Including A-Frame Brands, Mastercard and Ritual CFO INSIGHTSThe Cost of a Data Breach 2026, and what we can learn from the Hugging Face hack NEWSQwen 3.8 Max (2.4T) and 27B: New Open-Weights Models for Coding and Collaborative AI Work CFO INSIGHTSWhy wrong AI advice makes people more certain NEWSAI Incidents Cost Enterprises $2M or More, and the Biggest Shadow AI Culprit Is IT CFO INSIGHTSTino Cuellar joins Anthropic as Chief Global Affairs Officer NEWS20 Traits of Innovative and Invaluable Project Managers CFO INSIGHTSContinuous Voice Interaction with GPT Live NEWSThe Enterprise AI Strategy That Outlasts Any Single Model CFO INSIGHTSThe Cost of Caution with AI Investments NEWSWhy meta agents must become the economic intelligence layer of the agentic enterprise CFO INSIGHTSAI-First Cost Reduction: How to Drive Sustained, Structural Advantage NEWSAI Agents Get Better at IT Ops, but Only with Humans in the Loop CFO INSIGHTSAI Academy NEWSCFOs Are Coming for AI Budgets: What Survives the Cut CFO INSIGHTSAI Security Costs Rise: Cost of a Data Breach Report & Claude Opus 5 | Mixture of Experts NEWSAI FinOps in 2026: 73% Blow Budget, 98% Now Track CFO INSIGHTSAI sovereignty isn't owning the stack. It's staying in control when conditions change.NEWSTrusted Agentic AI Landscape Q3 2026: Enterprise Vendor Selection, Sovereignty, and Lock-in CFO INSIGHTSBanking AI has an action problem: Event-driven systems can close the gap NEWSEnterprise AI Agent Platforms 2026: Evaluation Scorecard CFO INSIGHTSBuilding time crystals with quantum computers NEWSEU AI Act Fully Applicable as of August 2, 2026 — High-Risk and Transparency Rules Now Enforceable CFO INSIGHTSGPT-Red: Can AI red teams stop prompt injections?NEWSGlossy+ Research: The 2026 Guide to Holiday Marketing Strategies, Including A-Frame Brands, Mastercard and Ritual CFO INSIGHTSThe Cost of a Data Breach 2026, and what we can learn from the Hugging Face hack NEWSQwen 3.8 Max (2.4T) and 27B: New Open-Weights Models for Coding and Collaborative AI Work CFO INSIGHTSWhy wrong AI advice makes people more certain

GlossyTuesday, August 4, 2026 2 min read

AI

Glossy+ Research: The 2026 Guide to Holiday Marketing Strategies, Including A-Frame Brands, Mastercard and Ritual

Holiday 2026 budgets hinge on personalization and measurable ROI as cost-weary shoppers stay selective.

Read at glossy.co

Ask KokoAI about this Run a diagnostic

Koko brief

Glossy+ Research: The 2026 Guide to Holiday Marketing Strategies, Including A-Frame Brands, Mastercard and Ritual

As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy. Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. As advertisers prepare for a holiday season in which shoppers are likely to remain selective about where they spend, many are betting on personalized offers, loyalty programs, bundled products and AI-powered shopping experiences to earn consumer attention.

As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy. Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. As advertisers prepare for a holiday season in which shoppers are likely to remain selective about where they spend, many are betting on personalized offers, loyalty programs, bundled products and AI-powered shopping experiences to earn consumer attention.

Key takeaways

01As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy.
02Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.
03As advertisers prepare for a holiday season in which shoppers are likely to remain selective about where they spend, many are betting on personalized offers, loyalty programs, bundled products and AI-powered shopping experiences to earn consumer attention.

The Daily Pulse in your inbox each morning — sourced and linked.

DailyWeeklyMonthly

Keep going — across the app

Persona-Based Insights

Read this through your role's lens

CFO, CIO/CTO, partner & builder takes on the same story.

Browse frontier agents

The tools and stack behind the news.

Ask KokoAI about AI

Cited answers across news, vendors & capabilities.