A milestone in expanding access to AI

ChatGPT Ads reached $1 billion in annualized revenue less than 200 days after launch and is now used by tens of thousands of advertisers across more than 40 countries. OpenAI is expanding self-service ad purchasing via Ads Manager to India, Europe, the Middle East, and North Africa starting today. The platform uses conversation context to serve labeled ads that are kept separate from ChatGPT's answers, with advertisers receiving no access to private conversations. Early performance data shows meaningful results, including one e-commerce advertiser achieving a 3x return on ad spend over 28 days and a technology partner reporting over 80% new customer acquisition from ad-driven traffic. Advertising joins subscriptions, enterprise contracts, and APIs as one pillar of OpenAI's revenue model, helping sustain free access for more than 1 billion weekly active users.