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OpenAI News (firm-scan)Thursday, August 6, 2026 3 min read

OpenAI

From Asking to Doing: How the World Is Putting ChatGPT to Work

OpenAI has published its first country-by-country usage data for ChatGPT, drawn from over 1 billion individual accounts (Free, Go, Plus, and Pro tiers) through Q2 2026. The central finding is a behavioral shift from information-seeking t…

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OpenAI has published its first country-by-country usage data for ChatGPT, drawn from over 1 billion individual accounts (Free, Go, Plus, and Pro tiers) through Q2 2026. The central finding is a behavioral shift from information-seeking to task execution: at work, users are more than twice as likely to use ChatGPT to produce outputs—writing, coding, analysis—than they are in personal contexts. Multimedia generation reached 7.8% of global messages following the April 2026 ChatGPT Images 2.0 release, with Brazil and Colombia exceeding 10%. Adoption gaps are narrowing geographically, with Peru, Uruguay, and Costa Rica posting the largest rank gains in Q2, while users aged 35 and older now account for a 5-percentage-point larger share of messages than a year ago, with France and Czechia each seeing increases exceeding 10 points.

Key takeaways

01OpenAI has published its first country-by-country usage data for ChatGPT, drawn from over 1 billion individual accounts (Free, Go, Plus, and Pro tiers) through Q2 2026.
02The central finding is a behavioral shift from information-seeking to task execution: at work, users are more than twice as likely to use ChatGPT to produce outputs—writing, coding, analysis—than they are in personal contexts.
03Multimedia generation reached 7.8% of global messages following the April 2026 ChatGPT Images 2.0 release, with Brazil and Colombia exceeding 10%.
04Adoption gaps are narrowing geographically, with Peru, Uruguay, and Costa Rica posting the largest rank gains in Q2, while users aged 35 and older now account for a 5-percentage-point larger share of messages than a year ago, with France and Czechia each seeing increases exceeding 10 points.

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