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    Sales, Marketing & ServiceCross-functional AI

    Firefly generative image/video, Acrobat AI Assistant, Experience Cloud agents. Pressure from Anthropic Claude Design and OpenAI GPT Image 2 reshaping competitive landscape.

    Shipping

    Creative Agent

    Provisional sourceShipped Jun 2026

    An AI agent integrated across Firefly and Creative Cloud apps (Photoshop, Premiere) that assists with creative workflows and content generation.

    Announcement source · news.adobe.comReleased Thursday, June 18, 2026

    Adobe Brand Visibility

    Provisional sourceShipped Jun 2026

    A unified solution designed to help brands maintain visibility and presence in the AI search era through optimized content and discovery.

    Announcement source · news.adobe.comReleased Wednesday, June 17, 2026

    GenStudio for Commerce Media Networks

    Provisional sourceShipped Jun 2026

    An AI-powered solution for managing and optimizing commerce media networks, enabling better content and campaign management.

    Announcement source · news.adobe.comReleased Wednesday, June 17, 2026

    CX Enterprise Coworker

    Provisional sourceShipped Jun 2026

    An agentic AI solution for customer experience orchestration that automates and intelligently manages customer interactions and workflows.

    Announcement source · news.adobe.comReleased Wednesday, June 10, 2026

    Firefly Foundry for Theme Park Design

    Provisional sourceShipped Jun 2026

    A collaboration between Adobe and Disney Imagineering bringing Firefly foundational AI capabilities to theme park design workflows.

    Announcement source · news.adobe.comReleased Wednesday, June 10, 2026

    Adobe Productivity Agent

    Provisional sourceShipped May 2026

    A new AI productivity agent that redefines how people understand, create, and share information.

    Announcement source · news.adobe.comReleased Wednesday, May 6, 2026

    Productivity Agent

    Provisional sourceShipped May 2026

    AI agent that helps users understand, create, and share information, redefining productivity workflows.

    Announcement source · news.adobe.comReleased Wednesday, May 6, 2026

    Adobe Brand Intelligence

    Provisional sourceShipped Apr 2026

    A brand intelligence solution integrated with GenStudio Content Supply Chain to support customer experience orchestration and brand visibility.

    Announcement source · news.adobe.comReleased Monday, April 20, 2026

    Adobe Brand Visibility Solution

    Provisional sourceShipped Apr 2026

    A solution introduced to redefine customer experience orchestration by enhancing brand visibility across digital channels.

    Announcement source · news.adobe.comReleased Monday, April 20, 2026

    Adobe CX Enterprise

    Provisional sourceShipped Apr 2026

    A customer experience orchestration platform designed for the agentic AI era, redefining how brands manage and deliver customer experiences at scale.

    Announcement source · news.adobe.comReleased Monday, April 20, 2026

    Brand Intelligence

    Provisional sourceShipped Apr 2026

    AI-powered solution for brand visibility and customer experience orchestration, enabling enterprises to understand and optimize brand presence.

    Announcement source · news.adobe.comReleased Monday, April 20, 2026

    CX Enterprise

    Provisional sourceShipped Apr 2026

    Adobe's agentic AI platform for customer experience orchestration, integrating brand visibility, intelligence, and partner ecosystem capabilities.

    Announcement source · news.adobe.comReleased Monday, April 20, 2026

    GenStudio Content Supply Chain

    Provisional sourceShipped Apr 2026

    Generative AI solution for content creation and management across the customer experience supply chain, expanded to include brand intelligence capabilities.

    Announcement source · news.adobe.comReleased Monday, April 20, 2026

    Adobe Creative Agent

    Provisional sourceShipped Apr 2026

    A new creative AI agent introduced alongside generative AI innovations in Adobe Firefly to usher in a new era of creativity.

    Announcement source · news.adobe.comReleased Wednesday, April 15, 2026

    Creative Agent & Firefly Generative AI Innovations

    Provisional sourceShipped Apr 2026

    A new Creative Agent and expanded generative AI capabilities within Adobe Firefly, ushering in a new era of AI-powered creativity.

    Announcement source · news.adobe.comReleased Wednesday, April 15, 2026

    Adobe Firefly

    Provisional sourceShipping

    Generative AI foundation model for creative and marketing workflows, enhanced through NVIDIA partnership for next-generation capabilities.

    Adobe Podcast Enhance Speech

    Provisional sourceShipping

    AI-powered audio enhancement feature that improves speech quality in podcast recordings. Named a TIME Best Invention for 2025.

    Firefly

    Provisional sourceShipping

    Adobe's generative AI model for creative applications, enabling AI-powered image generation, editing, and content creation across Adobe products.

    Firefly Foundry

    Provisional sourceShipping

    Collaborative AI tool developed with Disney Imagineering for theme park design, enabling creative professionals to design immersive experiences.

    Acrobat AI Assistant

    Unsourced legacy FinanceShipping

    Document AI for summarization, Q&A, and structured extraction — relevant for finance audit trails and contracts review.

    Adobe Firefly (Image, Video, Vector, Audio)

    Unsourced legacyShipping

    Generative creative AI inside Creative Cloud; commercially-safe model trained on licensed content.

    Experience Cloud Agents

    Unsourced legacyShipping

    Marketing, journey, and content agents inside Adobe Experience Cloud.

    Announced

    Creative Agent (Adobe Firefly)

    Provisional sourceAnnounced

    A new creative AI agent with generative AI innovations introduced as part of Adobe Firefly, ushering in a new era of AI-assisted creativity.

    Announcement source · news.adobe.comReleased Wednesday, April 15, 2026

    Next-Generation Adobe Firefly Models

    Provisional sourceAnnounced

    Next-generation Firefly generative AI models and creative, marketing, and agentic workflows developed in partnership with NVIDIA.

    Next-Generation Firefly Models (Adobe x NVIDIA)

    Provisional sourceAnnounced · 2026

    A strategic partnership between Adobe and NVIDIA to deliver next-generation Firefly AI models supporting creative, marketing, and agentic workflows.

    Keep going — across the app